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/ / Agency
/ / Team
/ / Role
/ / Project Timeline
/ / Project Type
/ / 01
Revisit Think with Google’s user experience, visual design, and brand language to better showcase Google’s expertise and insights to marketers. We want to make Think with Google the go-to resource for consumer data and insights.
/ / 02
Our target users are agencies, marketers, and research teams. Throughout their day, they are constantly in search of data and insights.
They are checking their inboxes for newsletter subscriptions and browsing the news and social feeds to see the latest news about their industry. They are looking for inspiration.
They want to be able to search specifically about a given topic, industry, demographic, etc. This will help to create and support their ideas and perspective.
Along with keeping up with industry news, they are eager to learn and stay on top of the latest industry best practices (i.e. designing for mobile).
/ / 03
Currently, most of our visits start from article pages. We want to increase visits to our homepage by tackling several challenges: limited publishing cadence, excessive stock photography, unclear brand statement.
Passive users via email, social, referral, paid media
Active users via organic search, homepage (direct), paid search
/ / 04
We sketched out and ideated on several concepts for the homepage and landed on three strong distinct options.
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/ / 07
We took a look at the various types of content on the website. We wanted a clear way for users to know exactly what type of content they would be viewing. We want to place emphasis on the type of content visually in order to decrease the amount of stock photography.
/ / 08
Most of our users access our site through the articles, so we put a great deal of focus on improving their readability and user experience. This includes improvement on the design, structure, as well as content strategy.
/ / 09
I make sure to have my design files organized and detailed for team members to view. This means including comping variations in modules, different breakpoints, and showing complete interaction flows.
/ / 10
Zeplin makes it very easy to collaborate with the team. We used it as the place to find the latest latest designs with no confusion. It also allows developers to easily export icons and identify spacing and sizing.
I am also able to leave notes for specific elements or designs as well as link to videos of prototypes and sketch files. Team members are also able to leave me messages asking any questions or providing feedback.