Exxon Mobil’s career site for prospective employees to learn about Exxon Mobil’s culture, job opportunities, and application process.Visit live site
/ / Agency
/ / Design Team
/ / Role
/ / Project Timeline
/ / Project Type
/ / 01
Deﬁne a digital strategy aimed at improving potential candidate engagement and perception of ExxonMobil recruitment.
After dissecting the live site, we had a better understanding on the major areas of improvement the site needed.
Content/Tone of voice
/ / 02
After conducting three focus groups for experienced, wage, and student candidates, we found that most candidates are T-shaped where ExxonMobil is not high in their consideration.
/ / 03
We created a site map to understand the site structure as a whole, and also to understand how many templates we needed and what templates we can use across different content types.
/ / 04
Below is just a peak at the various concepts and ideas we came up with before getting into the details. We defined how many templates we would need: article, category, job listing, etc. And explored ideas such as exposing what a day in the life would be like at ExxonMobil.
/ / 05
We created a card and list system that would work responsively and best for different types of content.
/ / 06
/ / 06
Many of the users visit the site from their mobile device. We want to create a responsive site that could be used of all screen sizes, so that we can deliver the best experience regardless of the device.